Every business owner desires to know ways in which he/she can bring in more customers to patronize the business. Facebook, with its vast number of users, is one of the significant platforms that business owners use to promote their businesses. The reason for this decision is apparent. Facebook is among the significant five sites that potential customers use to check out a business before deciding to make use of its services. If you are a business owner, it is highly recommended that you set up a Facebook business page so that customers can visit your page and find you worthy of their patronage.
Formerly, Facebook made use of the star rating method of reviews. However, today, the “star rating” method has been replaced by another system called “Recommendations.” This process makes it far easier for users to rate your business simply by choosing whether or not they recommend it.
It works this way; after users have selected whether or not they recommend your business, they will then be asked to provide some additional details with the use of texts, photos and tags. These details can be beneficial to your business. For instance, if a user selects a tag, common themes will emerge, and these themes will make it easier for potential customers to know what your business is like and to see what it is known for.
Even though the five-star rating for business pages on Facebook is no longer in use, you can rest assured that your overall rating will still be displayed on your page, together with your Facebook recommendations. Facebook, would you use this information to make your page discoverable when people are talking about or searching for your business. Recommendations provide more details than regular reviews and make the review process and easy for users. Recommendations are usually activated by default once you create a page. You should make sure that users can see the “reviews” section, which is located on the left side of your page.
This is so that they can easily leave a review to help you boost business. Luckily enough, you can change the section’s order using the “templates and tabs” section. The templates and tabs section is located in the pages settings. You can drag the icon next to the section name to change the order to one that suits you.
If peradventure, the reviews and recommendations feature is not activated when the page is created, when you can activate it yourself by turning it on manually using the following steps.
- Click on settings. It is located on the top right corner of the page.
- A new window would appear—select templates and tabs.
- Select the “settings” button, which is next to the “reviews” sign on your page.
- Turn on the “show reviews” option.
Once you have taken all the measures that will ensure that customers leave a review, you should try to respond to each Facebook review. Responding can help you win a large amount of potential customers as it shows your customers that you value their feedback. To prevent people from leaving reviews on your own official business page, you would need to verify your Facebook business page so people can find your official account.